Top 4 Reasons To Have Cafe Windbreaks

April 21, 2012 author Food & Drink

By Richard Johnson

There are many reasons why you should use cafe windbreaks for your establishment, so I thought I’d choose the top four and explain why, I’m sure you’ll agree they all make sense.

Great Exposure

Cafe windbreaks are a great way to encourage people to come into your establishment. Firstly, by advertising on your windbreaks more people are able to see your restaurant or bar whilst passing by, and therefore encourage more customers in to your establishment. And secondly you can often forget the name of an establishment especially if you are frequenting many in one night, what better way to create some brand awareness with your passing customers.

Increase Floor Space

Increasing your floor space can be expensive with the cost of building works, architects charges and planning permission, using cafe windbreaks to increase your floor space is an inexpensive way of achieving the same goal. Having an external area protected by windbreaks can enable you to increase your seating floor space for your bar or dining customers and therefore increasing your potential revenue.

Offering Your Customers Choice

When it comes to pleasing your customers, one of the best ways is by offering them a choice, whether it being the number of items on the menu or by your selection of wines offered by the glass, giving customers the choice is always a winner. During the summer months why not offer your customers the choice of alfresco dining by having an outdoor area protected by windbreaks and create that continental feel.

Designated Customer Area

With the legislative changes that came in to force during 2007, it has left your smoking customers standing in the street or at least with the general public whilst they enjoy their forbidden pleasure. I know when I’ve been on a night out with friends that we have moved to a different establishment because there was no outdoor area. By offering your customers a designated smoking area protected by cafe windbreaks, you offer them a place to go whilst still remaining in your establishment. This is another reason for your customers to choose your establishment and not leave when they want to smoke.

So what does this all mean, well basically if you advertise more, offer more choice, have a larger seating area and offer those customers that have been ousted by social acceptability somewhere to go, then you are far more likely to sell more, it’s as simple as that.

Richard Johnson – Traditional flagmakers since 1872 providing experience, quality and service Cafe Windbreaks

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